We often get the impression of some external things through what we see. With the continuous emergence of new retail methods such as supermarkets and warehouse-style shopping malls, there are more and more self-service in the consumer field, and consulting roles such as salespersons and recommenders are increasingly being replaced by the appearance and visual language of goods. As consumers increasingly rely on packaging in the process of identifying products, "silent competition" on the shelf is intensifying. In modern times, we can make our consumption decisions only through the appearance of the packaging, and immediately purchase the goods.
Therefore, we need to pay attention to the brand awareness of packaging decoration design and packaging design. The packaging and decoration design should adapt to the tastes and habits of consumers and consumers in the exporting country. The pattern design and content are perfectly coordinated. The location of the trademark is obvious, and the text description must meet the food requirements. The product description must be true. The trademark must be eye-catching, easy to understand, easy to communicate and publicize, and be able to play a wide publicity role. For example, a kind of packaging that is often used nowadays, kraft paper food package box features obvious, has many advantages. Secondly, the packaging design of branded products needs to increase brand awareness. The random replacement of some product packaging can sometimes affect sales. For example, a well-known condiment brand from China is highly popular in Japan and Southeast Asia. But after changing the new packaging, consumers are not trusting, which greatly reduces sales. Therefore, the product must be packaged scientifically, especially after the brand effect is made, it cannot be easily modified.
Consumers retain their traditional impressions of various foods in their memory, and often purchase products based on the unique shape of the package. When it is difficult to distinguish the quality of the product from the product itself, people often make decisions based on the packaging. Just like the family burger box features, the family burger box design will always have a warm hue, in line with the food characteristics of burgers. Family burger box design and packaging are one of the foundations of product differentiation. The family burger box features produced by Hengtong meet the packaging requirements. You can not only describe the name, quality and trademark of the product, introduce the special effects and uses of the product, but also show the company's characteristics. Consumers can quickly obtain product-related information through packaging. Therefore, by appropriately positioning target customers and increasing the information capacity of the packaging, the attractiveness of the product can be enhanced.
Kraft paper food package box features are that this is a useful feature. The packaging is divided into appropriate weights, provides a reliable storage method, is easy to carry and use, and can guide consumers how to use it.
Finally,It is best to have value-added features. When we successfully designed a package that integrates artistry, knowledge, interest and timeliness. The appearance characteristics of this high-end food can inspire the needs of buyers, make them feel the improvement of their identity during the process of eating, and their hearts are full of joy.
Indeed, consumers are not only packaging, packaging is only subordinate to the product, and the quality, price and popularity of the product are the main factors affecting consumers. However, the "halo effect" of packaging can pass consumers' feelings about packaging to the product and achieve the purpose of increasing sales.
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