The importance of long tail keywords for your business

The SERP analysis feature gives an overview of the top 100 sites that rank for a term, and the keyword overview shows search volume data over the last 12 months. If your website has an internal search function, check for what users are looking for. You might be surprised at some queries — they may target particular products or pose highly specific questions. Many marketers use Google Keyword Planner to get ideas, but this tool is limited in that it refers more directly to paid search data. There are plenty of other long-tail keyword tools that you can use for uncovering opportunities to rank in organic search. Just remember that your unique pages just need to be variants of your main product page. So don’t focus on just three or four highly competitive keywords, target easy to rank long tail keywords. If you rely on organic traffic for the brunt of your visits, keywords are an essential part of your strategy. Often, ranking for competitive keywords can take months, if not years. Focusing on long tail keywords might yield fewer visits, but if you target enough of them, those add up quickly. There are usually dozens, if not hundreds of sites competing for the top spots of any popular search engine query. To get better results, you may want to focus on long tail keywords. The free version of Keyword Tool will show you up to ten long tail keywords for every search term. The paid Keyword Tool Pro will generate up to twenty keywords from Google autocomplete for a single search term. More importantly, it will help you analyze keywords by providing statistics that are pulled from Google.