The SERP analysis feature gives an overview of the top 100 sites that rank for a term, and the keyword overview shows search volume data over the last 12 months. If your website has an internal search function, check for what users are looking for. You might be surprised at some queries — they may target particular products or pose highly specific questions. Many marketers use Google Keyword Planner to get ideas, but this tool is limited in that it refers more directly to paid search data. There...