The first time you watch a building dissolve into light, you stop thinking about projectors and start thinking about magic. That reaction is exactly why projection mapping has earned a permanent place in experiential design. The technique takes a surface most people walk past, a wall, a car, a staircase, and turns it into a canvas that moves, reacts, and tells a story. What follows are nine ideas that show the range of the medium, with honest notes on where each one shines and what it takes to d...

The first time you watch a building dissolve into light, you stop thinking about projectors and start thinking about magic. That reaction is exactly why projection mapping has earned a permanent place in experiential design. The technique takes a surface most people walk past, a wall, a car, a staircase, and turns it into a canvas that moves, reacts, and tells a story. What follows are nine ideas that show the range of the medium, with honest notes on where each one shines and what it takes to d...