Nobody picks up a Rick Owens jacket for the first time, flips to the price tag, and keeps moving without a pause. The pause happens. It happens to people who follow the brand closely and have been mentally preparing for it. It happens to people who stumbled into a store without knowing what they were walking into. It happens to experienced fashion buyers who have spent significant money on clothes before and thought they were ready for whatever the tag said. The number produces a specific ph...