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Strategic selling helps organizations close complex deals based on the interests of many people involved in the transaction. The essence of the approach is to identify the various contacts in the company based on their influence on the entire sales process. You then determine the level of support these contacts can give you when making decisions within the company. This strategy forces sales managers to contact more than just one company representative, but also pushes them to dig deeper into the customer's organizational structure. You can collect all the information at https://techthanos.com/best-b2b-lead-generation-strategies-you-need-to-explore/, there are the Best strategies for attracting potential clients